Root Capital LLP

Profile

Root Capital LLP, rebranded as ScaleUp Capital, is a private equity firm based in London, established in 2002 by founders with experience in building high-growth businesses in the B2B technology and services sectors. The firm is led by entrepreneurs and sector experts who leverage their operational expertise to support their portfolio companies. Their approach includes a reliable scaling methodology focused on providing dedicated resources, expert support, and pragmatic investment structures to aid in business growth and AI transformation.

Root Capital LLP specializes in B2B sectors such as technology, software, content, and services, with a focus on SaaS, subscription models, managed services, and outsourcing. They invest between £3m and £20m, partnering with companies that generate between £2m-£15m in revenue. The firm operates with a hybrid model that combines operational scale-up platforms with private equity investment, with a unique focus on medium-sized enterprises primarily in the UK.

Noteworthy investments include Kooth, a market leader facilitated through an exit-focused deal, and Keystone Law, which received expansion capital for partial founder exits. The firm achieves an average revenue growth of 4x for its investee companies and returns exceeding 6x over 20 years of investing.