Safer Made

Investor type

PE / VC

Founded

2017

AUM

-

Location

North Branford, Connecticut, United States

Investment Ticket

$1-5 m

Investment Stage

Seed Series A Series B

Region of investment

North America

ESG Focus

Impact investor
Investor profile last updated: 13 July, 2026

Profile

Safer Made is a venture capital firm focused on safer chemistry and sustainable materials. The firm is based in the United States and was co-founded by Adrian Horotan and Marty Mulvihill. They emphasize innovation in chemical applications to create products that are safer for both people and the environment. The team leverages their deep knowledge in chemistry and collaboration with leading brands and retailers to accelerate the adoption of non-toxic alternatives across various industries.

Safer Made invests in technologies that enable safety and sustainability, specifically targeting sectors like personal care, food packaging, and textiles. Though specific check sizes are not disclosed, their investments are in early-stage ventures that align with their vision of reducing harmful chemicals. They engage closely with brands that prioritize safety and sustainability in their products and processes.

The firm's notable investments include companies that are pioneering in making safer alternatives in their respective industries. Examples include firms specializing in non-toxic personal care products, biodegradable packaging solutions, and environmentally friendly textiles. Their approach combines scientific expertise and business acumen to foster innovations that reduce chemical risks worldwide.

Industry

Healthcare Services Food and Beverage Consumer Products Chemicals Industrial CleanTech

Contacts

Name
Title
Email
Upgrade to see contacts
avatar
8m409KvkuAnrQzGB 8m409KvkuAnrQzGB
8m409KvkuAnrQzGB
avatar
8m409KvkuAnrQzGB 8m409KvkuAnrQzGB
8m409KvkuAnrQzGB
avatar
8m409KvkuAnrQzGB 8m409KvkuAnrQzGB
8m409KvkuAnrQzGB
avatar
8m409KvkuAnrQzGB 8m409KvkuAnrQzGB
8m409KvkuAnrQzGB
avatar
8m409KvkuAnrQzGB 8m409KvkuAnrQzGB
8m409KvkuAnrQzGB
Investment-team contacts for Safer Made — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Safer Made

Safer Made is a venture capital and private equity firm. It backs companies at Seed, Series A and Series B, writing tickets of $1-5 m.
Safer Made is located in North Branford, Connecticut, United States.
Safer Made was founded in 2017.
Safer Made invests in companies and startups in Healthcare Services, Food and Beverage, Consumer Products, Chemicals, Industrial, CleanTech.
Safer Made invests in companies and startups in North America.
Safer Made invests in companies and startups at Seed, Series A, Series B.
Safer Made usually invests $1-5 m on average.
Yes, Safer Made is impact investor.
Safer Made can be reached through its website safermade.net, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Safer Made — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Safer Made directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 13 July, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.