Segulah Advisor AB

General contacts
Investor type

VC / PE

Founded

1994

AUM

$700 M

Location

Stockholm, Stockholm County, Sweden

Investment Ticket

$1-5 m

Investment Stage

Series B

Region of investment

Europe
Investor profile last updated: 21 August, 2026

Profile

Segulah is a Nordic private equity firm. We currently manage approximately SEK 8 billion, mainly from international pension funds, endowments and private family foundations, in two funds: Segulah III L.P. and Segulah IV L.P.

Essentially, we develop companies. We want to make good companies better – and thereby create value.

Segulah is a medium-term owner with a goal of creating change and sustainable value over a period of five to seven years. We aim to make our companies more profitable – for example, by broadening their operations or through geographic expansion and acquisitions. We initiate and support their development by serving as an active, committed and responsible owner, by appointing boards that support our portfolio companies’ managements and contribute to their development, and by providing capital. Prospective board directors are recruited from our network of industrial advisors

Industry

Industrial IT Services Software Business Services (B2B) Consumer Services (B2C) Financial Services Fintech SaaS Telecommunications Travel TravelTech

Contacts

Name
Title
Email
Social Networks
avatar
Gabriel Urwitz Executive Chairman
Executive Chairman
u•••@•••
LinkedIn
avatar
Sebastian Ehrnrooth Managing Partner
Managing Partner
e•••@•••
LinkedIn
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FAQs about Segulah Advisor AB

Segulah Advisor AB is a venture capital and private equity firm. It backs companies at Series B, writing tickets of $1-5 m.
Segulah Advisor AB is located in Stockholm, Stockholm County, Sweden.
Segulah Advisor AB was founded in 1994.
Segulah Advisor AB invests in companies and startups in Industrial, IT Services, Software, Business Services (B2B), Consumer Services (B2C), Financial Services, Fintech, SaaS, Telecommunications, Travel, TravelTech.
Segulah Advisor AB invests in companies and startups in Europe.
Segulah Advisor AB invests in companies and startups at Series B.
Segulah Advisor AB usually invests $1-5 m on average.
Segulah Advisor AB has around $700m assets under management.
Segulah Advisor AB can be reached through its website segulah.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Segulah Advisor AB — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.