Serena Ventures

General contacts
Investor type

VC / Angel

Founded

2014

AUM

-

Location

Washington, District of Columbia, United States

Investment Ticket

$1-5 m

Investment Stage

Pre-seed Seed Series A

Region of investment

North America

ESG Focus

Women People of color and other minorities
Investor profile last updated: 18 August, 2026

Profile

Serena Ventures is a venture capital firm based in San Francisco, California, founded in 2014 by Serena Williams. The firm is known for its focus on investing in early-stage companies, particularly those that are tech-enabled and AI-native. With a team of 8 professionals, Serena Ventures aims to expand access, ownership, and opportunity at scale, leveraging Serena Williams' extensive network in sports, entertainment, and communities of color.

The firm invests in a variety of sectors including e-commerce, fintech, health, edtech, enterprise, social, and climate tech. Serena Ventures typically invests in seed and Series A rounds, with an average check size ranging from $100K to $500K. The firm primarily focuses on the United States market and is a Registered Investment Adviser (RIA). Serena Ventures is also a signatory of the Principles for Responsible Investment (PRI).

Notable investments by Serena Ventures include companies like Coinbase - a cryptocurrency exchange, Mercury - a financial technology company, and Kopi Kenangan - a coffee chain. The firm has a portfolio of 66 companies and has achieved 31 exits, demonstrating its active role in nurturing and scaling innovative startups.

Industry

SaaS Retail Food and Beverage E-commerce/Marketplace Consumer Services (B2C) ClimateTech HealthTech Fintech Edtech

Contacts

Name
Title
Email
Social Networks
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Serena Williams Founder & Partner
Founder & Partner
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FAQs about Serena Ventures

Serena Ventures is a venture capital firm that also operates as an angel investor. It backs companies at Pre-seed, Seed and Series A, writing tickets of $1-5 m.
Serena Ventures is located in Washington, District of Columbia, United States.
Serena Ventures was founded in 2014.
Serena Ventures invests in companies and startups in SaaS, Retail, Food and Beverage, E-commerce/Marketplace, Consumer Services (B2C), ClimateTech, HealthTech, Fintech, Edtech.
Serena Ventures invests in companies and startups in North America.
Serena Ventures invests in companies and startups at Pre-seed, Seed, Series A.
Serena Ventures usually invests $1-5 m on average.
Serena Ventures invests and supports Women, People of color and other minorities startups and founders.
Serena Ventures can be reached through its website serenaventures.com, its LinkedIn page and its X account. Its general enquiries address is [email protected] . Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Serena Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 18 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.