Serent Capital

Profile

Serent Capital is a private equity firm based in Austin, Texas, and San Francisco, California, founded in 2008. The firm specializes in investments in founder-led software and technology-enabled services companies. With a team of over 25 seasoned professionals, Serent Capital is known for its deep sector expertise and commitment to helping portfolio companies grow. The firm emphasizes direct collaboration with founders to scale go-to-market strategies, develop executive teams, and integrate AI-driven product innovation into business models.

Serent Capital invests primarily in B2B software and tech-enabled services, focusing on areas such as SaaS, product innovation, and embedded finance. The firm manages over $7 billion in assets and targets investments ranging from Series A to late-stage. Their check sizes suggest a range from $10-50 million per investment. Key regions for investment include North America, with LPs comprising a mix of institutional investors.

The firm has invested in more than 100 companies, with notable investments including Knowland - data and analytics for the hospitality industry, Lantern - end-of-life planning platform, Cotality - cybersecurity solutions, Actionstep - legal practice management software, and Quorum - public affairs software. Serent Capital emphasizes a partner-driven approach and strategically supports companies in achieving expansive growth.