Social Leverage

General contacts

Investor type

PE / VC

Founded

2009

AUM

Location

Scottsdale, Arizona, United States

Investment Ticket

$1-5 m

Investment Stage

Series A Seed Series B

Region of investment

North America Europe

Investor profile last updated: 18 August, 2026

Profile

Social Leverage is a venture capital firm based in Scottsdale, Arizona, founded in 2009 by Howard Lindzon, Tom Peterson, and Gary Benitt. The team, which includes Matt Ober, focuses on providing capital and strategic guidance to emerging web businesses. They are known for their deep connections in the fintech and software sectors, leveraging a media and community flywheel to source deals and support founders.

The firm invests primarily in financial services, enterprise SaaS, and consumer sectors, with a particular interest in fintech and Web3/crypto. They typically invest in Seed to Series B stages, with check sizes ranging from $100K to $500K. Social Leverage has partnered with over 150 startups, including notable names like Robinhood, beehiiv, and Kustomer.

Notable investments include Robinhood - commission-free trading platform, Alpaca - API-first stock brokerage, beehiiv - newsletter platform, Kustomer - AI-powered CRM, and Manscaped - men's grooming brand. These investments highlight Social Leverage's focus on innovative solutions in financial technology and consumer services.

Industry

Telecommunications Software Security Marketing and Advertising Fintech Consumer Products E-commerce/Marketplace SaaS AI Cloud Web3

Contacts

Name

Title

Social Networks

Howard Lindzon General Partner

General Partner

Gary Benitt Managing Director

Managing Director

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[email protected]

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[email protected]

Investment-team contacts for Social Leverage — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Social Leverage

Is Social Leverage a venture capital or private equity firm?

Social Leverage is a venture capital and private equity firm. It backs companies at Series A, Seed and Series B, writing tickets of $1-5 m.

Where is Social Leverage located?

Social Leverage is located in Scottsdale, Arizona, United States.

When was Social Leverage founded?

Social Leverage was founded in 2009.

What sectors and industries does Social Leverage invest in?

Social Leverage invests in companies and startups in Telecommunications, Software, Security, Marketing and Advertising, Fintech, Consumer Products, E-commerce/Marketplace, SaaS, AI, Cloud, Web3.

What is Social Leverage geographical focus of investments?

Social Leverage invests in companies and startups in North America, Europe.

At what stages of companies and startups does Social Leverage typically invest in?

Social Leverage invests in companies and startups at Series A, Seed, Series B.

What is the usual amount of Social Leverage investment?

Social Leverage usually invests $1-5 m on average.

What are the contacts of Social Leverage?

Social Leverage can be reached through its website socialleverage.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Social Leverage — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Social Leverage data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Social Leverage directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Social Leverage profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 18 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.