Sports Investment Partners

General contacts
Investor type

PE / VC

Founded

2010

AUM

-

Location

London, England, United Kingdom

Investment Ticket

$100+ m

Investment Stage

Series B

Region of investment

Asia Africa Middle East Europe South America North America Australia and others
Investor profile last updated: 05 August, 2026

Profile

Sports Investment Partners is a private equity firm based in the United Kingdom, established in 2010 by Michael Broughton. The firm is specialized in the sports industry, providing advisory services and capital introduction to institutions, investors, and businesses within this sector. The team comprises experienced partners like Sir Martin Broughton, who have held significant roles in major sports organizations and contributed to strategic transformations across various sports-related entities.

Their investment focus includes areas such as sports media tech, video engagement, AI and blockchain in sports, and mixed-use development strategies for sports venues. They primarily focus on the sports sector, aiming to explore and capitalize on new value drivers within the industry. Sports Investment Partners does not directly state an exact stage focus or investment size, but their activities suggest involvement with growth and strategic opportunities within the sector. No specific strategic partners or LPs are mentioned on their website.

Notable involvements include advising on several Formula 1 transactions, developing strategies for major football clubs like Chelsea FC, and leading sales of football clubs across Europe. Their portfolio highlights their extensive advisory services within the sports industry, although discrete portfolio company names are not explicitly listed.

Industry

AI Blockchain/Crypto Sports/SportsTech Media and Entertainment Marketing and Advertising Internet and Web Services Gaming Fintech Financial Services

Contacts

Name
Title
Email
Social Networks
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Nic Couchman Partner
Partner
n•••@•••
LinkedIn
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Michael Broughton Partner
Partner
-
LinkedIn
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Investment-team contacts for Sports Investment Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Sports Investment Partners

Sports Investment Partners is a venture capital and private equity firm. It backs companies at Series B, writing tickets of $100+ m.
Sports Investment Partners is located in London, England, United Kingdom.
Sports Investment Partners was founded in 2010.
Sports Investment Partners invests in companies and startups in AI, Blockchain/Crypto, Sports/SportsTech, Media and Entertainment, Marketing and Advertising, Internet and Web Services, Gaming, Fintech, Financial Services.
Sports Investment Partners invests in companies and startups in Asia, Africa, Middle East, Europe, South America, North America, Australia and others.
Sports Investment Partners invests in companies and startups at Series B.
Sports Investment Partners usually invests $100+ m on average.
Sports Investment Partners can be reached through its website sportsip.co.uk and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Sports Investment Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Sports Investment Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 05 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.