Standout Capital

General contacts
Investor type

PE

Founded

2014

AUM

$100 M

Location

Norwich, Connecticut, United States

Investment Ticket

$10-50 m

Investment Stage

Series A Series B Late Stage (Series C+)

Region of investment

Europe Asia
Investor profile last updated: 17 August, 2026

Profile

Standout Capital is a growth-oriented private equity firm based in the Nordic region, focusing on B2B software and service companies. The firm leverages its local expertise and a deep understanding of digital transformation to partner with entrepreneurs. Standout Capital's team consists of professionals with backgrounds in technology, finance, and entrepreneurship, enabling them to provide strategic and operational value to portfolio companies. They differentiate themselves by focusing on the digitalization of business processes in a region known for strong engineering and infrastructure.

The firm typically invests in B2B SaaS businesses and other technology companies in the Nordics, working with companies from Series A onwards. Standout Capital looks for businesses that feature unique growth stories and have the potential to leverage technological innovation. The firm does not disclose specific fund sizes on its website but emphasizes a commitment to digital transformation in its investment strategy.

Standout Capital's notable investments include Miradore, a management software provider; BCB Medical, a data management company; Axel Health, which delivers healthcare solutions; Exsitec, a provider of business systems; and Visit Group, a software company for the travel industry. These investments underline their focus on digital and technological advancements in the Nordic region.

Industry

Cloud Business Services (B2B) Digital Internet and Web Services IT Services SaaS Software Technology

Contacts

Name
Title
Email
Social Networks
avatar
Erik Wastlund Co-founding Partner
Co-founding Partner
e•••@•••
LinkedIn
avatar
Klas Hillstrom Co-founding Partner
Co-founding Partner
k•••@•••
LinkedIn
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Investment-team contacts for Standout Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Standout Capital

Standout Capital is a private equity firm. It backs companies at Series A, Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Standout Capital is located in Norwich, Connecticut, United States.
Standout Capital was founded in 2014.
Standout Capital invests in companies and startups in Cloud, Business Services (B2B), Digital, Internet and Web Services, IT Services, SaaS, Software, Technology.
Standout Capital invests in companies and startups in Europe, Asia.
Standout Capital invests in companies and startups at Series A, Series B, Late Stage (Series C+).
Standout Capital usually invests $10-50 m on average.
Standout Capital has around $100m assets under management.
Standout Capital can be reached through its website standoutcapital.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Standout Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Standout Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 17 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.