Sweet Capital

Q: When was Sweet Capital last fund created?

Sweet Capital last fund was created/launched in 2015-12-15.

General contacts

Investor type

VC / Angel

Founded

2015

AUM

$5 000 M

Location

London, England, United Kingdom

Investment Ticket

$1-5 m

Investment Stage

Seed Series A

Region of investment

North America Europe

Investor profile last updated: 21 August, 2026

Profile

Sweet Capital is a venture capital firm that focuses on early-stage investments. The firm is based in London and invests exclusively its own capital. Sweet Capital was established by the founders of King Games, which was acquired by Activision Blizzard and Microsoft. The team is composed of ambitious individuals who are passionate about backing transformative startups across the globe.

Sweet Capital primarily invests in the digital sector with a keen interest in sub-sectors like mobile/apps, gaming, and technology. Typically, the firm makes investments within the $1-5 million range, focusing on seed-stage opportunities. Sweet Capital predominantly invests in Europe but is open to global opportunities. As the firm invests its own capital, there is no specific fund list available, and its operations do not rely on external LPs.

Notable investments include companies like Calm – a leading meditation app, and Memmo – a platform for personalized celebrity videos. Additional portfolio highlights include Candy Crush's developer, King – a major gaming company acquired by Activision Blizzard, Klarna – a payment solutions provider, and Podimo – a podcast audio production company. Sweet Capital is recognized for its strategic investments in tech-driven businesses.

Industry

HealthTech Music Digital Education Edtech Fashion/Beauty Financial Services Fintech Food and Beverage Foodtech Gaming Healthcare Services Marketing and Advertising Media and Entertainment Mobile/Apps Other Software Technology Consumer Products Consumer Services (B2C) AI

Sweet Capital Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Sweet Capital Fund I	Venture Capital (VC)	Consumer Products Consumer Services (B2C) Fintech Gaming Media and Entertainment AI HealthTech	Seed Series A	North America Europe Middle East	$5-10 m	—	December 2015

Contacts

Name

Title

Social Networks

Riccardo Zacconi Co-Founder and Shareholder

Co-Founder and Shareholder

r•••@•••

Thomas Hartwig Co-founder & Partner

Co-founder & Partner

t•••@•••

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Investment-team contacts for Sweet Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Sweet Capital

Is Sweet Capital a venture capital or private equity firm?

Sweet Capital is a venture capital firm that also operates as an angel investor. It backs companies at Seed and Series A, writing tickets of $1-5 m.

Where is Sweet Capital located?

Sweet Capital is located in London, England, United Kingdom.

When was Sweet Capital founded?

Sweet Capital was founded in 2015.

What sectors and industries does Sweet Capital invest in?

Sweet Capital invests in companies and startups in HealthTech, Music, Digital, Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Marketing and Advertising, Media and Entertainment, Mobile/Apps, Other, Software, Technology, Consumer Products, Consumer Services (B2C), AI.

What is Sweet Capital geographical focus of investments?

Sweet Capital invests in companies and startups in North America, Europe.

At what stages of companies and startups does Sweet Capital typically invest in?

Sweet Capital invests in companies and startups at Seed, Series A.

What is the usual amount of Sweet Capital investment?

Sweet Capital usually invests $1-5 m on average.

What is the amount of assets of under management (AUM) for Sweet Capital?

Sweet Capital has around $5 000m assets under management.

When was Sweet Capital last fund created?

Sweet Capital last fund was created/launched in 2015-12-15

What are the contacts of Sweet Capital?

Sweet Capital can be reached through its website sweetcapital.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Sweet Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Sweet Capital data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Sweet Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Sweet Capital profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.