The Craftory

Q: When was The Craftory last fund created?

The Craftory last fund was created/launched in 2018-06-10.

General contacts

Investor type

Founded

2017

AUM

$550 M

Location

London, England, United Kingdom

Investment Ticket

$10-50 m

Investment Stage

Series B Series A Late Stage (Series C+)

Region of investment

North America Europe

Investor profile last updated: 16 August, 2026

Profile

The Craftory is a venture capital investor based in London and San Francisco, established to invest in category-transforming consumer brands. Founded by industry veterans, The Craftory manages a portfolio valued at $550 million, providing capital to companies that are responsible and positively impacting society and the planet. With a team comprising deep industry experts, they offer networking, mentoring, and guidance in sustainability and product innovation.

Focusing on consumer packaged goods, The Craftory targets investments during Series A, B, and C rounds. They prioritize sectors including beauty and personal care, health and wellness, food and beverages, and household products. The Craftory is known for its patient growth capital approach, aiming to set a new standard for responsible consumption.

Notable investments by The Craftory include NotCo - plant-based food products, Dropps - eco-friendly household products, Hippeas - organic chickpea snacks, Edgard & Cooper - pet food, and TomboyX - gender-neutral clothing. They are committed to supporting brands that demonstrate tangible societal benefits and environmental responsibility.

Industry

Consumer Products Fashion/Beauty Food and Beverage Foodtech Healthcare Services Consumer Services (B2C)

The Craftory Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
The Craftory Permanent Capital Fund	Venture Capital (VC)	Consumer Products Consumer Services (B2C) Fashion/Beauty Food and Beverage Foodtech Healthcare Services	Pre-seed Seed	North America Europe	$5-10 m	$550 M	June 2018

Contacts

Name

Title

Social Networks

Ernesto Schmitt Co-Founder & Managing Partner

Co-Founder & Managing Partner

e•••@•••

Elio Leoni Sceti Co-Founder

Co-Founder

e•••@•••

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Investment-team contacts for The Craftory — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about The Craftory

Is The Craftory a venture capital or private equity firm?

The Craftory is a venture capital firm. It backs companies at Series B, Series A and Late Stage (Series C+), writing tickets of $10-50 m.

Where is The Craftory located?

The Craftory is located in London, England, United Kingdom.

When was The Craftory founded?

The Craftory was founded in 2017.

What sectors and industries does The Craftory invest in?

The Craftory invests in companies and startups in Consumer Products, Fashion/Beauty, Food and Beverage, Foodtech, Healthcare Services, Consumer Services (B2C).

What is The Craftory geographical focus of investments?

The Craftory invests in companies and startups in North America, Europe.

At what stages of companies and startups does The Craftory typically invest in?

The Craftory invests in companies and startups at Series B, Series A, Late Stage (Series C+).

What is the usual amount of The Craftory investment?

The Craftory usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for The Craftory?

The Craftory has around $550m assets under management.

When was The Craftory last fund created?

The Craftory last fund was created/launched in 2018-06-10

What are the contacts of The Craftory?

The Craftory can be reached through its website thecraftory.io, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for The Craftory — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access The Craftory data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query The Craftory directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the The Craftory profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.