The New Normal Fund

General contacts
Investor type

VC

Founded

-

AUM

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Location

San Francisco, California, United States

Investment Ticket

$0-1 m

Investment Stage

Seed Series A

Region of investment

North America
Investor profile last updated: 16 August, 2026

Profile

The New Normal Fund is a venture capital firm based in San Francisco, California, founded by Allison Pickens, a former COO at Gainsight. As a solo GP investor, Allison leverages her extensive experience in B2B AI and SaaS to support founders as a thought partner on go-to-market strategies and scaling businesses. The firm is known for its unique approach of partnering with B2B AI founders, offering board-level strategic guidance without taking a board seat, and is backed by a network of over 20 CEOs and operators.

The New Normal Fund primarily invests in AI startups, focusing on sectors such as SaaS, enterprise, and data infrastructure. The firm typically writes checks ranging from $400K to $1M for seed-stage investments and occasionally $250-500K for Series A rounds through its opportunity fund. The fund has a strong presence in the USA and has been involved in notable investments in companies like Gamma, Tennr, Modal, EvenUp, Norm Ai, dbt Labs, Hightouch, and Scribe.

Notable portfolio companies include Gamma - AI platform, Tennr - data infrastructure, Modal - SaaS solutions, EvenUp - AI applications, and Norm Ai - enterprise tech. The firm has also invested in dbt Labs, Hightouch, and Scribe, showcasing its commitment to supporting innovative AI and data-driven startups.

Industry

Business Services (B2B) SaaS AI

Contacts

Name
Title
Email
Social Networks
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ALLISON PICKENS
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LinkedIn
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FAQs about The New Normal Fund

The New Normal Fund is a venture capital firm. It backs companies at Seed and Series A, writing tickets of $0-1 m.
The New Normal Fund is located in San Francisco, California, United States.
The New Normal Fund was founded in .
The New Normal Fund invests in companies and startups in Business Services (B2B), SaaS, AI.
The New Normal Fund invests in companies and startups in North America.
The New Normal Fund invests in companies and startups at Seed, Series A.
The New Normal Fund usually invests $0-1 m on average.
The New Normal Fund can be reached through its website new-normal.ventures. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for The New Normal Fund — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.