The Players Fund

General contacts
Investor type

VC

Founded

2023

AUM

-

Location

London, England, United Kingdom

Investment Ticket

$0-1 m

Investment Stage

Pre-seed Seed Series A

Region of investment

North America Europe Middle East Africa Asia Australia and others
Investor profile last updated: 07 August, 2026

Profile

The Players Fund is the UK's first athlete-led Venture Capital firm based in the United Kingdom. Founded by athletes, it connects elite sports figures with experienced investors to support ambitious founders. The firm's network comprises over 850 world-class athletes globally, along with an investment team that has considerable experience in successful investments and building global businesses. Their unique strength lies in leveraging the exclusive access athletes have to private deals, enhancing the value for early-stage companies.

The Players Fund invests primarily in Pre-Seed to Series A stages, covering sectors like B2B software, marketplaces, SaaS, healthtech, fintech, AI, and media. They avoid early-stage sports technology businesses. Their initial investment size ranges between £50,000 and £300,000, and they co-invest with leading venture funds, focusing mostly on the UK and Europe but remain open to global opportunities. They emphasize collaboration with market-leading investors and founders.

Notable investments in their portfolio include companies like Lowlu, ValidMind, Summer, Connectome, and Partao. These companies span various industries from fintech to AI and media, showcasing The Players Fund's diverse sector interest. The firm's strategy focuses on providing not just capital but access to a high-profile network for comprehensive business support.

Industry

Business Services (B2B) Fintech Media and Entertainment SaaS AI HealthTech

Contacts

Name
Title
Email
Social Networks
avatar
Mike Turns Co-Founder / Head of Athletes
Co-Founder / Head of Athletes
t•••@•••
LinkedIn
avatar
Ruari Bell Co Founder & Managing Partner
Co Founder & Managing Partner
r•••@•••
LinkedIn
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Investment-team contacts for The Players Fund — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about The Players Fund

The Players Fund is a venture capital firm. It backs companies at Pre-seed, Seed and Series A, writing tickets of $0-1 m.
The Players Fund is located in London, England, United Kingdom.
The Players Fund was founded in 2023.
The Players Fund invests in companies and startups in Business Services (B2B), Fintech, Media and Entertainment, SaaS, AI, HealthTech.
The Players Fund invests in companies and startups in North America, Europe, Middle East, Africa, Asia, Australia and others.
The Players Fund invests in companies and startups at Pre-seed, Seed, Series A.
The Players Fund usually invests $0-1 m on average.
The Players Fund can be reached through its website playersfund.vc and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for The Players Fund — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query The Players Fund directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 07 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.