True Beauty Ventures

General contacts
Investor type

VC

Founded

2020

AUM

-

Location

New York, New York, United States

Investment Ticket

$1-5 m

Investment Stage

Series A

Region of investment

North America

ESG Focus

People of color and other minorities
Investor profile last updated: 16 August, 2026

Profile

True Beauty Ventures is a venture capital firm based in New York, founded in 2020. The firm focuses on investing in the beauty, health, and wellness sectors across the United States and Canada. With a team of five professionals, True Beauty Ventures combines private-equity-style diligence with venture capital agility to support indie beauty and wellness brands.

The firm typically writes equity checks ranging from $1 million to $5 million, targeting Series A stages. Their investment strategy emphasizes concentrated bets and hands-on brand-building, leveraging sector expertise. True Beauty Ventures is actively seeking new investments and focuses on consumer products, health, and e-commerce sectors.

Notable investments by True Beauty Ventures include Crown Affair - personal care products, Maude - personal products, and The Maker - leisure and hospitality. The firm has a portfolio of 21 companies and has successfully exited four investments.

Industry

Consumer Products E-commerce/Marketplace HealthTech

Contacts

Name
Title
Email
Social Networks
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Rich Gersten Co-Founder & Managing Partner
Co-Founder & Managing Partner
r•••@•••
LinkedIn
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Cristina Nuñez Co-Founder & general partner
Co-Founder & general partner
c•••@•••
LinkedIn
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Investment-team contacts for True Beauty Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about True Beauty Ventures

True Beauty Ventures is a venture capital firm. It backs companies at Series A, writing tickets of $1-5 m.
True Beauty Ventures is located in New York, New York, United States.
True Beauty Ventures was founded in 2020.
True Beauty Ventures invests in companies and startups in Consumer Products, E-commerce/Marketplace, HealthTech.
True Beauty Ventures invests in companies and startups in North America.
True Beauty Ventures invests in companies and startups at Series A.
True Beauty Ventures usually invests $1-5 m on average.
True Beauty Ventures invests and supports People of color and other minorities startups and founders.
True Beauty Ventures can be reached through its website truebeautyventures.com and its LinkedIn page. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for True Beauty Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query True Beauty Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.