True Capital

General contacts

Investor type

PE / VC

Founded

2013

AUM

Location

England, Arkansas, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed Series A Series B Late Stage (Series C+)

Region of investment

North America Europe Asia

ESG Focus

Impact investor

Investor profile last updated: 07 August, 2026

Profile

True Capital is a consumer and retail sector-specialist investment and advisory firm based in England. They are known for their holistic approach to building and connecting consumer brands and enabling technologies. With a team passionate about better business, True Capital offers strategic advisory and investment services, and is B Corp registered, which signifies their commitment to high standards of social and environmental performance, accountability, and transparency.

They invest in venture capital (over $5m investments) and private equity (up to $150m investments) on a global scale, focusing on the Consumer (B2C) and Retail (B2B) sectors. Their VC fund invests from Pre-Seed to Series A stages. Notable portfolio companies include The Cotswold Company, Zwift, Apparel Brands Group, Represent, By Rotation, and Eyva. True Capital's investment strategy also involves a public markets fund and works with global corporates such as Associated British Foods, Marks & Spencer, Warner Bros. Discovery, Walmart, and TJX to capture significant value creation opportunities.

True Capital's portfolio showcases diverse companies that inspire and innovate in the consumer sector. They support businesses through investments, strategic advisory, and an expansive network that fosters collaboration and innovative ideas.

Industry

MedTech Technology Business Services (B2B) Consumer Products Consumer Services (B2C) Digital Fashion/Beauty Financial Services Fintech Food and Beverage Foodtech Gaming Healthcare Services IT Services Marketing and Advertising Retail

Contacts

Name

Title

Social Networks

Matt Truman CEO and Co-Founder

CEO and Co-Founder

m•••@•••

Paul Cocker Co-Founder & Partner

Co-Founder & Partner

p•••@•••

Upgrade to see contacts

R9oQ52tDevnfOdbz R9oQ52tDevnfOdbz

R9oQ52tDevnfOdbz

[email protected]

R9oQ52tDevnfOdbz R9oQ52tDevnfOdbz

R9oQ52tDevnfOdbz

[email protected]

R9oQ52tDevnfOdbz R9oQ52tDevnfOdbz

R9oQ52tDevnfOdbz

[email protected]

Investment-team contacts for True Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.

Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about True Capital

Is True Capital a venture capital or private equity firm?

True Capital is a venture capital and private equity firm. It backs companies at Seed, Pre-seed, Series A, Series B and Late Stage (Series C+), writing tickets of $10-50 m.

Where is True Capital located?

True Capital is located in England, Arkansas, United States.

When was True Capital founded?

True Capital was founded in 2013.

What sectors and industries does True Capital invest in?

True Capital invests in companies and startups in MedTech, Technology, Business Services (B2B), Consumer Products, Consumer Services (B2C), Digital, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, IT Services, Marketing and Advertising, Retail.

What is True Capital geographical focus of investments?

True Capital invests in companies and startups in North America, Europe, Asia.

At what stages of companies and startups does True Capital typically invest in?

True Capital invests in companies and startups at Seed, Pre-seed, Series A, Series B, Late Stage (Series C+).

What is the usual amount of True Capital investment?

True Capital usually invests $10-50 m on average.

Is True Capital impact investor?

Yes, True Capital is impact investor.

What are the contacts of True Capital?

True Capital can be reached through its website true.global, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for True Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access True Capital data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query True Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the True Capital profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 07 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.