TSG Consumer Partners

General contacts

Investor type

PE / VC

Founded

1983

AUM

$14 000 M

Location

Larkspur, California, United States

Investment Ticket

$50-100 m

Investment Stage

Series B Series A Seed Pre-seed Late Stage (Series C+)

Region of investment

North America Europe

Investor profile last updated: 16 August, 2026

Profile

TSG Consumer Partners is a private equity firm based in Larkspur, California, with additional offices in New York, London, Stamford, and Summerlin. Founded 40 years ago, TSG specializes in consumer-focused investments, building iconic brands across sectors. They have a team committed to working alongside founders and management teams to drive growth in valued consumer brands. Their differentiated strategy includes enhancing digital strategies, expanding distribution, and promoting innovation to ensure brand growth and success.

TSG invests in a variety of consumer sectors including Health & Wellness, Home & Auto, Food & Beverage, Restaurants, and Beauty & Personal Care. They manage approximately $14 billion in assets. The firm takes a flexible approach, making both minority and majority investments in established companies seeking significant growth opportunities.

Notable investments include Stumptown Coffee - premium coffee roaster, Saltair - bath and personal care products, PHLUR - fragrance brand, DUDE Wipes - male grooming products, and EōS Fitness - fitness centers. TSG's strategy focuses on enhancing the value and reach of these consumer brands by collaboratively working with brand founders and teams.

Industry

Consumer Products Education E-commerce/Marketplace Fashion/Beauty Financial Services Fintech Food and Beverage Foodtech HoReCa/Hospitality Healthcare Services Marketing and Advertising Media and Entertainment Software Transportation HealthTech SaaS

TSG Consumer Partners Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
TSG7 A L.P.	Private Equity (PE)	Education Financial Services Fintech Food and Beverage Foodtech Healthcare Services Marketing and Advertising Media and Entertainment Software Transportation HealthTech	Series B Late Stage (Series C+)	North America	$5-10 m	$2000 M	December 2015
TSG8	Private Equity (PE)	Financial Services Fintech Food and Beverage Foodtech Healthcare Services Marketing and Advertising Media and Entertainment SaaS Software Transportation	Series B Late Stage (Series C+)	North America	$5-10 m	$4000 M	February 2019

Contacts

Name

Title

Social Networks

Chuck Esserman CEO AND FOUNDER

CEO AND FOUNDER

c•••@•••

Diane Miles CEO BEAUTY

CEO BEAUTY

d•••@•••

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Investment-team contacts for TSG Consumer Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about TSG Consumer Partners

Is TSG Consumer Partners a venture capital or private equity firm?

TSG Consumer Partners is a venture capital and private equity firm. It backs companies at Series B, Series A, Seed, Pre-seed and Late Stage (Series C+), writing tickets of $50-100 m.

Where is TSG Consumer Partners located?

TSG Consumer Partners is located in Larkspur, California, United States.

When was TSG Consumer Partners founded?

TSG Consumer Partners was founded in 1983.

What sectors and industries does TSG Consumer Partners invest in?

TSG Consumer Partners invests in companies and startups in Consumer Products, Education, E-commerce/Marketplace, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, HoReCa/Hospitality, Healthcare Services, Marketing and Advertising, Media and Entertainment, Software, Transportation, HealthTech, SaaS.

What is TSG Consumer Partners geographical focus of investments?

TSG Consumer Partners invests in companies and startups in North America, Europe.

At what stages of companies and startups does TSG Consumer Partners typically invest in?

TSG Consumer Partners invests in companies and startups at Series B, Series A, Seed, Pre-seed, Late Stage (Series C+).

What is the usual amount of TSG Consumer Partners investment?

TSG Consumer Partners usually invests $50-100 m on average.

What is the amount of assets of under management (AUM) for TSG Consumer Partners?

TSG Consumer Partners has around $14 000m assets under management.

When was TSG Consumer Partners last fund created?

TSG Consumer Partners last fund was created/launched in 2019-02-10

What are the contacts of TSG Consumer Partners?

TSG Consumer Partners can be reached through its website tsgconsumer.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for TSG Consumer Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access TSG Consumer Partners data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query TSG Consumer Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the TSG Consumer Partners profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.