Unpopular Ventures

General contacts
Investor type

VC

Founded

2019

AUM

$154 M

Location

San Francisco, California, United States

Investment Ticket

$0-1 m

Investment Stage

Pre-seed Seed Series A

Region of investment

North America Asia
Investor profile last updated: 16 August, 2026

Profile

Our goal is to invest in the best early-stage technology companies before they become popular.

We believe the best opportunities in life can be found on the road less traveled - and especially so when it comes to startups. Because innovation usually emerges on the fringes, or challenges the status quo, the highest returns often result from taking positions that are "non-consensus and right." Most of the startups that changed the world were unpopular in the beginning - including Google, Airbnb, and many others. Our aim is to support the category-defining companies of tomorrow, that probably aren’t obvious today.

To this end, we partner with outstanding teams who create new markets, pursue ideas which others initially dismiss, conquer overlooked geographies, operate in underestimated verticals, or take on challenges with daunting odds. All of our portfolio companies have the potential to grow at least 100x. We help them turn their visions of the future into reality.

Although we venture off the beaten path, startups we backed early on have raised follow-on financing from some of the best investors in the world, including Sequoia Capital, Andreessen Horowitz, Founders Fund, Index Ventures, First Round Capital, Initialized, Floodgate, Craft Ventures, and many more top-tier VCs.

We started as a syndicate in early 2019, launched our rolling fund in 2021 - and now invest from both of these entities simultaneously. We have invested $51M across >250 companies, which has grown into $151M of AUM. Our check size ranges from $25k to $1M.

Industry

Education Edtech Financial Services Fintech Food and Beverage Foodtech Healthcare Services Marketing and Advertising Media and Entertainment Medical Devices Other Pharmaceuticals Security Software Transportation MedTech Life Sciences Infrastructure Energy HealthTech AdTech Real Estate

Unpopular Ventures Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region 		Size AUM Launch date
Unpopular Ventures
Venture Capital (VC)
Fintech
Foodtech
Healthcare Services
Marketing and Advertising
Media and Entertainment
Real Estate
Pre-seed
Seed
Series A
North America
Asia
$5-10 m
$154 M
August 2019

Contacts

Name
Title
Email
Social Networks
avatar
Peter Livingston Founder + General Partner
Founder + General Partner
p•••@•••
LinkedIn
avatar
Thibault Reichelt
t•••@•••
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[email protected]
linkedin twitter
Investment-team contacts for Unpopular Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Unpopular Ventures

Unpopular Ventures is a venture capital firm. It backs companies at Pre-seed, Seed and Series A, writing tickets of $0-1 m.
Unpopular Ventures is located in San Francisco, California, United States.
Unpopular Ventures was founded in 2019.
Unpopular Ventures invests in companies and startups in Education, Edtech, Financial Services, Fintech, Food and Beverage, Foodtech, Healthcare Services, Marketing and Advertising, Media and Entertainment, Medical Devices, Other, Pharmaceuticals, Security, Software, Transportation, MedTech, Life Sciences, Infrastructure, Energy, HealthTech, AdTech, Real Estate.
Unpopular Ventures invests in companies and startups in North America, Asia.
Unpopular Ventures invests in companies and startups at Pre-seed, Seed, Series A.
Unpopular Ventures usually invests $0-1 m on average.
Unpopular Ventures has around $154m assets under management.
Unpopular Ventures last fund was created/launched in 2019-08-28
Unpopular Ventures can be reached through its website unpopular.vc, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Unpopular Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.