Upfront Ventures

General contacts

Investor type

Founded

1996

AUM

Location

Los Angeles, California, United States

Investment Ticket

$1-5 m

Investment Stage

Seed Series A Series B

Region of investment

North America

Investor profile last updated: 21 August, 2026

Profile

Upfront Ventures is a venture capital firm based in Los Angeles, California, founded in 1996. The firm is led by Managing Partners Yves Sisteron and Mark Suster, and has a team of 15 professionals. Upfront Ventures is known for its commitment to long-term partnerships and its focus on early-stage technology investments.

The firm primarily invests in early-stage technology startups across various sectors, including consumer, enterprise, and retail tech. Upfront Ventures typically invests in Seed and Series A rounds, with check sizes ranging from $750K to $7M. The firm has a strong focus on the United States, particularly Southern California, and has invested in over 500 companies.

Notable investments by Upfront Ventures include Bird - electric scooter sharing, GoodRx - prescription drug price comparison, Ring - smart doorbells, Maker Studios - digital content network, and TrueCar - online automotive marketplace.

Industry

Quantum Computing Consumer Services (B2C) Digital Financial Services HealthTech SaaS Media and Entertainment Consumer Products Retail

Contacts

Name

Title

Social Networks

Mark Suster Partner

Partner

m•••@•••

Yves Sisteron Managing Partner

Managing Partner

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Investment-team contacts for Upfront Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Upfront Ventures

Is Upfront Ventures a venture capital or private equity firm?

Upfront Ventures is a venture capital firm. It backs companies at Seed, Series A and Series B, writing tickets of $1-5 m.

Where is Upfront Ventures located?

Upfront Ventures is located in Los Angeles, California, United States.

When was Upfront Ventures founded?

Upfront Ventures was founded in 1996.

What sectors and industries does Upfront Ventures invest in?

Upfront Ventures invests in companies and startups in Quantum Computing, Consumer Services (B2C), Digital, Financial Services, HealthTech, SaaS, Media and Entertainment, Consumer Products, Retail.

What is Upfront Ventures geographical focus of investments?

Upfront Ventures invests in companies and startups in North America.

At what stages of companies and startups does Upfront Ventures typically invest in?

Upfront Ventures invests in companies and startups at Seed, Series A, Series B.

What is the usual amount of Upfront Ventures investment?

Upfront Ventures usually invests $1-5 m on average.

What are the contacts of Upfront Ventures?

Upfront Ventures can be reached through its website upfront.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Upfront Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Upfront Ventures data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Upfront Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Upfront Ventures profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.