Upstart Lab

General contacts
Investor type

VC

Founded

-

AUM

-

Location

Portland, Oregon, United States

Investment Ticket

$1-5 m

Investment Stage

Series A Seed Pre-seed Series B

Region of investment

North America

ESG Focus

Women
Investor profile last updated: 22 August, 2026

Profile

Upstart Labs is a business accelerator based in Portland, focusing on early stage technology companies. Founded by experienced professionals in technology sales, development, and marketing, the firm operates with a small, dynamic team. They differentiate themselves through a hands-on approach, helping startups develop their products and brands with the input of designers, developers, marketers, and managers.

The accelerator primarily invests in innovative software companies by providing a mix of expertise and resources in exchange for equity. Upstart Labs engages with startups over a three- to six-month program, emphasizing lean startup methodologies and agile development practices. Their primary focus is on the technology sector, nurturing growth and market entry. They have worked with several companies, including Chirpify, MoPix, Taplister, PivotPlanet, Menuish, Measureful, and Celly, offering various forms of development and marketing support.

Notable portfolio companies include Chirpify, a social payments platform; MoPix, a self-service digital film distribution product; and Taplister, a craft beer marketing platform. Upstart Labs is known for rebranding and repositioning such startups for enhanced growth and market presence.

Industry

Marketing and Advertising Internet and Web Services Digital Business Services (B2B) Mobile/Apps SaaS Software Technology

Contacts

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FAQs about Upstart Lab

Upstart Lab is a venture capital firm. It backs companies at Series A, Seed, Pre-seed and Series B, writing tickets of $1-5 m.
Upstart Lab is located in Portland, Oregon, United States.
Upstart Lab was founded in .
Upstart Lab invests in companies and startups in Marketing and Advertising, Internet and Web Services, Digital, Business Services (B2B), Mobile/Apps, SaaS, Software, Technology.
Upstart Lab invests in companies and startups in North America.
Upstart Lab invests in companies and startups at Series A, Seed, Pre-seed, Series B.
Upstart Lab usually invests $1-5 m on average.
Upstart Lab invests and supports Women startups and founders.
Upstart Lab can be reached through its website upstartlabs.com and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Upstart Lab — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Upstart Lab directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 22 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.