West Capital Advisors

Investor type

VC / PE / CVC / Family office

Founded

2011

AUM

-

Location

Chicago, Illinois, United States

Investment Ticket

$10-50 m

Investment Stage

Series A Seed Series B Late Stage (Series C+)

Region of investment

North America
Investor profile last updated: 13 August, 2026

Profile

West Capital Advisors is a venture investment advisory firm based in Cincinnati, Ohio, founded in 2011 by Mark Richey, an experienced technologist and private equity investor. The firm comprises a team of eight professionals, including Madeleine Ludlow, a senior executive with a background in investment banking. West Capital Advisors distinguishes itself by providing venture market-specific insights and execution, enhancing corporate and institutional venture teams with flexible support.

The firm focuses on developing venture asset class investment strategies and aligning deal flow with strategic objectives. It serves high-net-worth investors and family offices, offering services such as deal review, term sheet development, and transaction closing management. West Capital Advisors also engages in corporate venture capital, assisting with strategy, network development, and startup sourcing. The firm manages a related investment fund for its clients.

Notable investments in West Capital Advisors' portfolio include 4Moms - baby products, ALung - respiratory medical devices, Amplifinity - referral marketing software, Aquilon - energy trading software, and Poppin - office furniture and supplies.

Industry

Technology Transportation Software Marketing and Advertising Healthcare Services Fintech Business Services (B2B) Energy HealthTech

Contacts

Name
Title
Email
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Madeleine Ludlow Founder
Founder
-
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Mark Richey Founder and Managing Director
Founder and Managing Director
-
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Investment-team contacts for West Capital Advisors — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about West Capital Advisors

West Capital Advisors is a venture capital and private equity firm that also operates as a corporate VC (CVC) and family office. It backs companies at Series A, Seed, Series B and Late Stage (Series C+), writing tickets of $10-50 m.
West Capital Advisors is located in Chicago, Illinois, United States.
West Capital Advisors was founded in 2011.
West Capital Advisors invests in companies and startups in Technology, Transportation, Software, Marketing and Advertising, Healthcare Services, Fintech, Business Services (B2B), Energy, HealthTech.
West Capital Advisors invests in companies and startups in North America.
West Capital Advisors invests in companies and startups at Series A, Seed, Series B, Late Stage (Series C+).
West Capital Advisors usually invests $10-50 m on average.
West Capital Advisors can be reached through its website westcapadv.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for West Capital Advisors — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query West Capital Advisors directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 13 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.