Willow Growth Partners

General contacts

Investor type

Founded

2020

AUM

$27 M

Location

Malibu, California, United States

Investment Ticket

$0-1 m

Investment Stage

Seed Pre-seed Series A

Region of investment

North America

ESG Focus

Impact investor

Investor profile last updated: 16 August, 2026

Profile

Willow Growth Partners is an early-stage venture capital firm based in Jackson, Wyoming, with connections to Los Angeles. The firm specializes in investing in transformative consumer brands and commerce enablement technologies, focusing on companies with revenues between $1M and $5M. Key sectors of interest include Health & Wellness, Beauty, Personal Care, Apparel & Accessories, Food & Beverage, Baby, and Home. The firm is led by Deborah Benton and Amanda Schutzbank, who have extensive experience in consumer brands and venture capital.

Willow Growth Partners typically invests between $750k and $1.25M, primarily in Seed and Pre-Seed rounds, often as the lead investor. The firm emphasizes supporting diverse founders, with half of its portfolio companies aligning with inclusive creative economy goals. Willow provides operational expertise, talent acquisition support, and helps secure follow-on funding for its portfolio companies. Notable brands in its portfolio include You Go Natural, Goodles, and Yse Beauty, among others.

Industry

Longevity / Wellness HealthTech Transportation Consumer Products Consumer Services (B2C) Fashion/Beauty Food and Beverage Foodtech Healthcare Services

Willow Growth Partners Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Willow Growth Partners Fund I	Venture Capital (VC)	Fashion/Beauty Food and Beverage Foodtech Healthcare Services	Pre-seed Seed	North America	$5-10 m	$28 M	June 2021

Contacts

Name

Title

Social Networks

Deborah Benton Founder & Managing Partner

Founder & Managing Partner

d•••@•••

Amanda Schutzbank Co-Founder & General Partner

Co-Founder & General Partner

a•••@•••

Upgrade to see contacts

cYyzBEl1LetkqiKX cYyzBEl1LetkqiKX

cYyzBEl1LetkqiKX

[email protected]

cYyzBEl1LetkqiKX cYyzBEl1LetkqiKX

cYyzBEl1LetkqiKX

[email protected]

cYyzBEl1LetkqiKX cYyzBEl1LetkqiKX

cYyzBEl1LetkqiKX

[email protected]

Investment-team contacts for Willow Growth Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.

Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Willow Growth Partners

Is Willow Growth Partners a venture capital or private equity firm?

Willow Growth Partners is a venture capital firm. It backs companies at Seed, Pre-seed and Series A, writing tickets of $0-1 m.

Where is Willow Growth Partners located?

Willow Growth Partners is located in Malibu, California, United States.

When was Willow Growth Partners founded?

Willow Growth Partners was founded in 2020.

What sectors and industries does Willow Growth Partners invest in?

Willow Growth Partners invests in companies and startups in Longevity / Wellness, HealthTech, Transportation, Consumer Products, Consumer Services (B2C), Fashion/Beauty, Food and Beverage, Foodtech, Healthcare Services.

What is Willow Growth Partners geographical focus of investments?

Willow Growth Partners invests in companies and startups in North America.

At what stages of companies and startups does Willow Growth Partners typically invest in?

Willow Growth Partners invests in companies and startups at Seed, Pre-seed, Series A.

What is the usual amount of Willow Growth Partners investment?

Willow Growth Partners usually invests $0-1 m on average.

What is the amount of assets of under management (AUM) for Willow Growth Partners?

Willow Growth Partners has around $27m assets under management.

When was Willow Growth Partners last fund created?

Willow Growth Partners last fund was created/launched in 2021-06-30

Is Willow Growth Partners impact investor?

Yes, Willow Growth Partners is impact investor.

What are the contacts of Willow Growth Partners?

Willow Growth Partners can be reached through its website willowgrowth.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Willow Growth Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Willow Growth Partners data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Willow Growth Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Willow Growth Partners profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.