Yellowwoods

Investor type

VC

Founded

1997

AUM

$750 M

Location

Johannesburg, Gauteng, South Africa

Investment Ticket

$1-5 m

Investment Stage

Series B

Region of investment

Africa
Investor profile last updated: 16 August, 2026

Profile

At Yellowwood, we believe insightful marketing has the power to influence business and human behaviour for the better.

Since 1997, we’ve helped our clients build better businesses. In doing so, we’ve also created a better business for ourselves. Today, we are South Africa’s leading Marketing Strategy Consultancy with clients that reach across Africa and the globe.

Over the years, we’ve deepened our specialist capabilities and grown our footprint, to evolve into a company that bridges the traditional divide between business and brand.

It is this unique perspective that allows us to solve challenges with a disciplined, rigorous but pragmatic process, balanced with creative and disruptive thinking. We call this ‘Unconventional Wisdom®’ and it all begins with asking ‘why’.

Industry

Business Services (B2B) Consumer Services (B2C) Financial Services Fintech Marketing and Advertising AdTech

Yellowwoods Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Yellow Wood Capital Partners III
Venture Capital (VC)
Financial Services
Fintech
Pre-seed
Seed
Africa
$5-10 m
$750 M
March 2022

Contacts

Name
Title
Email
avatar
Wandile Nzimakwe Growth & Innovation Strategy Director
Growth & Innovation Strategy Director
w•••@•••
avatar
Anita Magor Personal Assistant to Head of Global Insurance
Personal Assistant to Head of Global Insurance
a•••@•••
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Investment-team contacts for Yellowwoods — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Yellowwoods

Yellowwoods is a venture capital firm. It backs companies at Series B, writing tickets of $1-5 m.
Yellowwoods is located in Johannesburg, Gauteng, South Africa.
Yellowwoods was founded in 1997.
Yellowwoods invests in companies and startups in Business Services (B2B), Consumer Services (B2C), Financial Services, Fintech, Marketing and Advertising, AdTech.
Yellowwoods invests in companies and startups in Africa.
Yellowwoods invests in companies and startups at Series B.
Yellowwoods usually invests $1-5 m on average.
Yellowwoods has around $750m assets under management.
Yellowwoods last fund was created/launched in 2022-03-17
Yellowwoods can be reached through its website ywood.co.za, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Yellowwoods — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.