B4 Sports

General contacts

Investor type

PE / VC

Founded

2019

AUM

Location

Germany

Investment Ticket

$1-5 m

Investment Stage

Series B

Region of investment

Europe

Investor profile last updated: 26 August, 2026

Profile

B4SPORTS is a corporate investment program that was established in 2019 by BILD.

BILD, established in 1952, is Germany’s leading daily newspaper and digital news media provider. Sport has always been part of BILD’s DNA. Well-known for its great network of journalists, BILD continuously investigates the latest developments in the sports industry and defines the daily topics people talk about. Amongst BILD’s brands one also finds strong sports brands such as Sport BILD and Transfermarkt. BILD is part of Axel Springer, which is a global leading publisher with a strong digital footprint.

B4SPORTS combines strong synergy effects and high growth potential to early stage sports tech ventures. The program was designed as a fast track investment vehicle to leverage the media reach and the extensive network of Axel Springer.

Industry

Marketing and Advertising Media and Entertainment Sports/SportsTech Technology Digital Financial Services Gaming SaaS Software AI MedTech VR/AR Music HealthTech AdTech Machine Learning (ML)

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