If you prefer not to raise a debt or equity financing from a single or several conventional investors, you can turn to a more diverse and public financing type, which is a peer-to-peer (P2P) financing, or crowdfunding. This way you are getting financing from large groups of people who want to allocate their funds in projects they believe are worth investing in. Crowdfunding is usually done through special platforms that connect investors with projects and their founders. These platforms have several types of fees for the transaction, as they act as an intermediary. However, nowadays crowdfunding regulation is tightening and getting more regulated by the government, much like stock exchange. You can find a comprehensive crowdfunding guide in our crowdfunding primer.