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In line with its digital investment policies, Iran Mobile Communications has launched its first venture brand under the "First Move" brand. The unit is responsible for supporting start-ups in the early stages of growth and development. Also, in order to support innovative ideas and start-ups, three growth and innovation centers have been established in the top three universities of the country (Shahid Beheshti University Hub, Shiraz University Hub, and Isfahan University of Technology Hubs) as subsidiaries of the first move.