Affirm

Investor type

VC

Founded

2012

AUM

$11 500 M

Location

San Francisco, California, United States

Investment Ticket

$10-50 m

Investment Stage

Pre-seed Seed

Region of investment

North America Europe
Investor profile last updated: 16 August, 2026

Profile

Affirm is a financial technology company based in San Francisco, California, founded in 2012 by Max Levchin. The company specializes in providing point-of-sale financing solutions for consumers and merchants, allowing customers to pay over time with transparent terms and no hidden fees. Affirm has grown to employ over 2,800 people and is publicly traded on the NASDAQ under the symbol AFRM.

Affirm primarily operates in the United States, with expansions into Canada and the United Kingdom. The company focuses on the fintech sector, particularly in consumer finance and alternative lending. Affirm offers both zero-interest financing and interest-bearing loans, with the latter constituting the majority of its revenue. The company has raised significant funding from investors such as Founders Fund, GIC, and Lightspeed Venture Partners.

Notable companies that have partnered with Affirm include PayPal, Square, and Klarna. Affirm's innovative approach to consumer finance has positioned it as a leader in the buy now, pay later space, with a transaction volume of around $36 billion in fiscal 2025.

Industry

Software SaaS Retail Fintech Financial Services E-commerce/Marketplace Consumer Services (B2C) Consumer Products Technology

Affirm Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Affirm Series D
Venture Capital (VC)
Consumer Products
Consumer Services (B2C)
E-commerce/Marketplace
Financial Services
Fintech
Retail
Technology
Pre-seed
Seed
North America
$5-10 m
$100 M
April 2016
Affirm Series E
Venture Capital (VC)
Consumer Products
Consumer Services (B2C)
E-commerce/Marketplace
Financial Services
Fintech
Retail
Technology
Pre-seed
Seed
North America
$5-10 m
$200 M
December 2017
Affirm Series G
Venture Capital (VC)
Consumer Products
Consumer Services (B2C)
Financial Services
Fintech
Retail
SaaS
Software
Pre-seed
Seed
North America
$5-10 m
$500 M
September 2020

Contacts

Name
Title
Email
avatar
Henry O'Neil Partner Engineering
Partner Engineering
h•••@•••
avatar
Ruth Spratt VP, UK Country Manager, Board Director
VP, UK Country Manager, Board Director
r•••@•••
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Investment-team contacts for Affirm — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Affirm

Affirm is a venture capital firm. It backs companies at Pre-seed and Seed, writing tickets of $10-50 m.
Affirm is located in San Francisco, California, United States.
Affirm was founded in 2012.
Affirm invests in companies and startups in Software, SaaS, Retail, Fintech, Financial Services, E-commerce/Marketplace, Consumer Services (B2C), Consumer Products, Technology.
Affirm invests in companies and startups in North America, Europe.
Affirm invests in companies and startups at Pre-seed, Seed.
Affirm usually invests $10-50 m on average.
Affirm has around $11 500m assets under management.
Affirm last fund was created/launched in 2020-09-17
Affirm can be reached through its website affirm.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Affirm — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.