eEquity

General contacts
Investor type

PE / VC

Founded

2010

AUM

$500 M

Location

Stockholm, Stockholm County, Sweden

Investment Ticket

$5-10 m

Investment Stage

Series B Late Stage (Series C+)

Region of investment

North America Europe
Investor profile last updated: 21 August, 2026

Profile

eEquity is a Nordic private equity firm based in Stockholm, founded in 2010. They are a team of 10, dedicated to supporting tech-enabled businesses that showcase resilient profitability and durable growth potential in the lower mid-market segment. Led by managing partner Patrik Hedelin, the firm is distinguished by its collaborative approach to building European market leaders in partnership with management teams.

The firm invests in a range of sectors, including physical products, digital services, and software, predominantly in the Nordic region. eEquity provides equity tickets ranging from 5 to 20 million EUR and has deployed over 500 million EUR across 5 funds. They focus on scaling product-led businesses with a European reach.

Notable portfolio companies include Sävjo - packaging for nicotine pouches, Prisjakt - a price comparison platform, Snigel - tactical gear, and Voyado - AI reshaped retail platform. Their investment strategy centers around hands-on collaboration, innovation, and fostering community among portfolio companies.

Industry

Consumer Products Consumer Services (B2C) Digital E-commerce/Marketplace Fashion/Beauty Fintech Food and Beverage Internet and Web Services IT Services Marketing and Advertising Retail SaaS Software

Contacts

Name
Title
Email
Social Networks
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Aida Jammal Partner
Partner
a•••@•••
LinkedIn
avatar
Magnus Wiberg Partner
Partner
m•••@•••
LinkedIn
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Investment-team contacts for eEquity — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about eEquity

eEquity is a venture capital and private equity firm. It backs companies at Series B and Late Stage (Series C+), writing tickets of $5-10 m.
eEquity is located in Stockholm, Stockholm County, Sweden.
eEquity was founded in 2010.
eEquity invests in companies and startups in Consumer Products, Consumer Services (B2C), Digital, E-commerce/Marketplace, Fashion/Beauty, Fintech, Food and Beverage, Internet and Web Services, IT Services, Marketing and Advertising, Retail, SaaS, Software.
eEquity invests in companies and startups in North America, Europe.
eEquity invests in companies and startups at Series B, Late Stage (Series C+).
eEquity usually invests $5-10 m on average.
eEquity has around $500m assets under management.
eEquity can be reached through its website eequity.se and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for eEquity — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query eEquity directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.