Embedded Ventures

General contacts

Investor type

Founded

2025

AUM

$99 M

Location

Los Angeles, California, United States

Investment Ticket

$10-50 m

Investment Stage

Series A Seed Pre-seed Late Stage (Series C+)

Region of investment

North America

Investor profile last updated: 16 August, 2026

Profile

Embedded Ventures is a venture capital firm based in Los Angeles, founded by General Partners Jenna Bryant and Jordan Noone. The team also includes Partner Bill Cramsie, Director of Communications Hannah Eason, Talent Partner Vonni Williams, and Operating Partner Mandy Vaughn. What sets Embedded Ventures apart is its focus on investing in deep-tech and its strong ties to the aerospace sector through its team members' backgrounds and expertise.

The firm invests primarily in early-stage deep-tech startups, especially those with potential applications in national security and the Department of Defense. Their sector focus includes aerospace, defense, and technology sectors. Embedded Ventures' portfolio features companies like Inversion, Zoo, Akash, Chromatic, Observable Space, and Anduril. They generally make investments in the $1-5 m range, tailoring their support to startups operating in North America.

Notable investments by the firm include Skyryse - an advanced air mobility company, Slingshot - a space data and aircraft management firm, and Persona AI - specializing in AI technologies. Embedded Ventures emphasizes strategic support to help companies excel in sectors like aerospace and defense, with an interest in aligning commercial technology with government missions.

Industry

Digital Aerospace Real Estate Transportation AI Technology Defense Hardware Robotics Deeptech

Embedded Ventures Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Embedded Ventures Shockwave Fund I	Venture Capital (VC)	Aerospace Digital Hardware Robotics Deeptech	Pre-seed Seed	North America	$5-10 m	$100 M	March 2020

Contacts

Name

Title

Social Networks

Jenna Bryant Co-Founder & General Partner

Co-Founder & General Partner

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Jordan Noone General Partner

General Partner

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Investment-team contacts for Embedded Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Embedded Ventures

Is Embedded Ventures a venture capital or private equity firm?

Embedded Ventures is a venture capital firm. It backs companies at Series A, Seed, Pre-seed and Late Stage (Series C+), writing tickets of $10-50 m.

Where is Embedded Ventures located?

Embedded Ventures is located in Los Angeles, California, United States.

When was Embedded Ventures founded?

Embedded Ventures was founded in 2025.

What sectors and industries does Embedded Ventures invest in?

Embedded Ventures invests in companies and startups in Digital, Aerospace, Real Estate, Transportation, AI, Technology, Defense, Hardware, Robotics, Deeptech.

What is Embedded Ventures geographical focus of investments?

Embedded Ventures invests in companies and startups in North America.

At what stages of companies and startups does Embedded Ventures typically invest in?

Embedded Ventures invests in companies and startups at Series A, Seed, Pre-seed, Late Stage (Series C+).

What is the usual amount of Embedded Ventures investment?

Embedded Ventures usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Embedded Ventures?

Embedded Ventures has around $99m assets under management.

When was Embedded Ventures last fund created?

Embedded Ventures last fund was created/launched in 2020-03-10

What are the contacts of Embedded Ventures?

Embedded Ventures can be reached through its website embedded.ventures, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Embedded Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Embedded Ventures data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Embedded Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Embedded Ventures profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.