Imaginary Ventures
General contacts
Investor type
VC
Founded
2017
AUM
$1 000 M
Location
New York, New York, United States
Investor profile last updated: 16 August, 2026
Profile
Imaginary Ventures is a venture capital firm based in New York, founded in 2017 by Natalie Massenet and Nick Brown. The firm focuses on investing in culture-defining digitally native consumer brands, with a particular emphasis on underrepresented founders and sustainable, Web3-enabled retail. The team consists of 11 professionals who bring a diverse range of expertise to the firm.
The firm invests in early-stage opportunities across sectors such as retail, food and beverages, beauty, marketplaces, and technology. They typically invest in companies in the United States and Europe, with check sizes ranging from $100K to $10M. Imaginary Ventures manages several funds, including Imaginary Venture Capital Partners I and Imaginary Ventures Growth Fund III, with a total AUM of over $750 million.
Notable investments by Imaginary Ventures include Sweet Chemistry - personal products, Goose - business/productivity software, Jacques Marie Mage - accessories, Nordic Knots - home furnishings, and Westman Atelier - personal products.
Industry
Imaginary Ventures Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Imaginary Venture Capital Partners I
|
Venture Capital (VC)
|
Fashion/Beauty
Financial Services
Fintech
Food and Beverage
Foodtech
Healthcare Services
Marketing and Advertising
Media and Entertainment
SaaS
Software
HealthTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$75 M
|
April 2018
|
|
Imaginary Ventures Growth Fund III
|
Venture Capital (VC)
|
Fashion/Beauty
Financial Services
Fintech
Food and Beverage
Foodtech
Healthcare Services
Real Estate
SaaS
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$175 M
|
February 2022
|
|
Imaginary Ventures Fund III
|
Venture Capital (VC)
|
Fashion/Beauty
Financial Services
Fintech
Food and Beverage
Foodtech
Marketing and Advertising
Media and Entertainment
SaaS
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$500 M
|
April 2022
|
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Imaginary Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Imaginary Ventures
Is Imaginary Ventures a venture capital or private equity firm?
Imaginary Ventures is a venture capital firm. It backs companies at Seed, Pre-seed, Series A, Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Where is Imaginary Ventures located?
Imaginary Ventures is located in New York, New York, United States.
When was Imaginary Ventures founded?
Imaginary Ventures was founded in 2017.
What sectors and industries does Imaginary Ventures invest in?
Imaginary Ventures invests in companies and startups in HealthTech, Software, SaaS, Media and Entertainment, Marketing and Advertising, Foodtech, Fashion/Beauty, Sports/SportsTech, Healthcare Services, Food and Beverage, Education, Consumer Services (B2C), Consumer Products, E-commerce/Marketplace, Retail, Technology, Financial Services, Fintech, Real Estate.
What is Imaginary Ventures geographical focus of investments?
Imaginary Ventures invests in companies and startups in North America, Europe.
At what stages of companies and startups does Imaginary Ventures typically invest in?
Imaginary Ventures invests in companies and startups at Seed, Pre-seed, Series A, Series B, Late Stage (Series C+).
What is the usual amount of Imaginary Ventures investment?
Imaginary Ventures usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Imaginary Ventures?
Imaginary Ventures has around $1 000m assets under management.
When was Imaginary Ventures last fund created?
Imaginary Ventures last fund was created/launched in 2022-04-11
Is Imaginary Ventures impact investor?
Yes, Imaginary Ventures is impact investor.
What are the contacts of Imaginary Ventures?
Imaginary Ventures can be reached through its website imaginary.co, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Imaginary Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Imaginary Ventures data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Imaginary Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Imaginary Ventures profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.