Jobi

General contacts
Investor type

VC / Fund of funds

Founded

2017

AUM

$22 M

Location

New York, New York, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Series A Series B

Region of investment

North America Europe
Investor profile last updated: 16 August, 2026

Profile

Jobi is a celebrity-backed brand venture studio based in New York City, founded in 2017. The firm is led by co-founders Ryan Nelson and Bilal Mekkaoui, who bring over 30 years of investment banking experience and a strong advisory board, including Courteney Cox. Jobi focuses on creating and investing in consumer and retail startups by pairing celebrities with consumer categories that align with their profiles.

Jobi primarily invests in Series A and Series B rounds, with a focus on sectors such as retail, consumer products, and enterprise applications. The firm has a global investment outlook, with a particular emphasis on the United States and the United Kingdom. Jobi manages the Jobi Consumer Growth Fund, which has an AUM of $45 million, launched in 2023.

Notable investments by Jobi include Homecourt - a homecare brand, Oh Norman! - a consumer brand, Mori - a baby clothing company, Octopus - a rideshare advertising platform, and Quiqup - a logistics company. These investments highlight Jobi's strategy of leveraging celebrity influence to build impactful brands.

Industry

Retail Consumer Products E-commerce/Marketplace Fashion/Beauty Food and Beverage Marketing and Advertising Media and Entertainment Consumer Services (B2C)

Jobi Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region 		Size AUM Launch date
Jobi Consumer Growth Fund
Venture Capital (VC)
Corporate VC (CVC)
Consumer Products
Consumer Services (B2C)
Fashion/Beauty
Media and Entertainment
Retail
Pre-seed
Seed
Series A
North America
$5-10 m
$45 M
June 2023

Contacts

Name
Title
Email
Social Networks
avatar
Joe Daher Managing Partner
Managing Partner
j•••@•••
LinkedIn
avatar
Ryan Nelson CO - FOUNDER
CO - FOUNDER
r•••@•••
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Investment-team contacts for Jobi — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Jobi

Jobi is a venture capital firm that also operates as a fund of funds. It backs companies at Seed, Series A and Series B, writing tickets of $10-50 m.
Jobi is located in New York, New York, United States.
Jobi was founded in 2017.
Jobi invests in companies and startups in Retail, Consumer Products, E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Marketing and Advertising, Media and Entertainment, Consumer Services (B2C).
Jobi invests in companies and startups in North America, Europe.
Jobi invests in companies and startups at Seed, Series A, Series B.
Jobi usually invests $10-50 m on average.
Jobi has around $22m assets under management.
Jobi last fund was created/launched in 2023-06-13
Jobi can be reached through its website wearejobi.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Jobi — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.