Mercato Partners

General contacts

Investor type

VC / PE

Founded

2007

AUM

$1 000 M

Location

Salt Lake City, Utah, United States

Investment Ticket

$10-50 m

Investment Stage

Series A Seed Pre-seed Series B Late Stage (Series C+)

Region of investment

Europe South America North America

Investor profile last updated: 30 August, 2026

Profile

Mercato Partners is a growth equity firm based in Cottonwood Heights, Utah, founded in 2007. The firm is led by a team of 11 professionals and focuses on investing in underserved and underfunded geographies. Mercato Partners is committed to building businesses in the same places where entrepreneurs have built their lives, emphasizing a strong partnership with founders.

The firm invests in sectors such as technology, artificial intelligence, branded consumer, and healthcare IT. Mercato Partners typically invests in companies with $10 million or more in annual revenue and aims for round sizes of $10 million or more. The firm manages $1 billion in assets across four funds, including the Savory Fund I and II, and the Mercato Partners Traverse Fund IV.

Notable investments by Mercato Partners include Torus - energy storage solutions, Cylinder Health - digital gastrointestinal care, Ownwell - accounting services, Wellth - healthcare technology systems, and Latent AI - business productivity software.

Industry

Technology Business Services (B2B) Financial Services Fintech Marketing and Advertising Media and Entertainment SaaS Security Software AI Energy HealthTech Food and Beverage Foodtech Healthcare Services Infrastructure Deeptech Consumer Products Consumer Services (B2C) Retail

Mercato Partners Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Savory Fund II	Venture Capital (VC)	Food and Beverage Foodtech	Seed Series A	North America	$5-10 m	$100 M	January 2025
Mercato Partners Traverse Fund IV	Private Equity (PE)	Business Services (B2B) Financial Services Fintech Healthcare Services SaaS Security Software AI Infrastructure HealthTech Deeptech	Series B	North America	$5-10 m	$400 M	February 2023
Savory Fund I	Venture Capital (VC)	Business Services (B2B) Consumer Products Consumer Services (B2C) Food and Beverage Foodtech Retail	Pre-seed Seed	North America	$5-10 m	$90 M	June 2020

Contacts

Name

Title

Social Networks

Joe Kaiser CEO and Managing Director

CEO and Managing Director

j•••@•••

Greg Warnock Co-Founder, Managing Director

Co-Founder, Managing Director

g•••@•••

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Investment-team contacts for Mercato Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Mercato Partners

Is Mercato Partners a venture capital or private equity firm?

Mercato Partners is a venture capital and private equity firm. It backs companies at Series A, Seed, Pre-seed, Series B and Late Stage (Series C+), writing tickets of $10-50 m.

Where is Mercato Partners located?

Mercato Partners is located in Salt Lake City, Utah, United States.

When was Mercato Partners founded?

Mercato Partners was founded in 2007.

What sectors and industries does Mercato Partners invest in?

Mercato Partners invests in companies and startups in Technology, Business Services (B2B), Financial Services, Fintech, Marketing and Advertising, Media and Entertainment, SaaS, Security, Software, AI, Energy, HealthTech, Food and Beverage, Foodtech, Healthcare Services, Infrastructure, Deeptech, Consumer Products, Consumer Services (B2C), Retail.

What is Mercato Partners geographical focus of investments?

Mercato Partners invests in companies and startups in Europe, South America, North America.

At what stages of companies and startups does Mercato Partners typically invest in?

Mercato Partners invests in companies and startups at Series A, Seed, Pre-seed, Series B, Late Stage (Series C+).

What is the usual amount of Mercato Partners investment?

Mercato Partners usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Mercato Partners?

Mercato Partners has around $1 000m assets under management.

When was Mercato Partners last fund created?

Mercato Partners last fund was created/launched in 2025-01-20

What are the contacts of Mercato Partners?

Mercato Partners can be reached through its website mercatopartners.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Mercato Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Mercato Partners data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Mercato Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Mercato Partners profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 30 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.