Peterson Partners
General contacts
Investor type
PE / VC
Founded
1995
AUM
$2 100 M
Location
Salt Lake City, Utah, United States
Investor profile last updated: 16 August, 2026
Profile
Peterson Partners is a private equity and venture capital investor based in the United States. Founded by Joel Peterson, an experienced entrepreneur and educator, the firm focuses on partnering with exceptional entrepreneurs to build lasting enterprises. With a diversified team featuring private equity, venture, and search funds, the firm is committed to fostering innovation and leadership that make a significant impact in various industries.
Peterson Partners invests across a broad range of sectors including Consumer Products, Business Services (B2B), Healthcare Services, IT Services, E-commerce/Marketplace, and Software. They typically engage in Series A through late-stage investments mainly in the North American region. Though the exact amount of assets under management is undisclosed, the firm has participated in over 300 company partnerships.
Notable companies in Peterson Partners' portfolio include Allbirds - an athleisure footwear brand, Packsize - on-demand packaging solutions, Vivint - home security and automation services, Bonobos - a men’s apparel e-tailer, and Lucid Software - collaborative web applications. The firm is recognized for its commitment to supporting companies and leadership teams that display resilience and a strong foundation in business ethics.
Industry
Peterson Partners Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Peterson Partners Fund X
|
Private Equity (PE)
|
Education
Fintech
Food and Beverage
Marketing and Advertising
Real Estate
Security
Telecommunications
Transportation
Energy
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$265 M
|
May 2024
|
|
Peterson Search Partners Micro-Cap Buyout Fund II
|
Private Equity (PE)
|
Education
Fintech
Foodtech
Marketing and Advertising
Real Estate
Energy
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$100 M
|
June 2022
|
|
Peterson Partners Fund IX
|
Private Equity (PE)
|
Fintech
Foodtech
Media and Entertainment
Real Estate
Security
Software
Telecommunications
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$225 M
|
February 2021
|
|
Peterson Search Partners Micro-Cap Buyout Fund I
|
Private Equity (PE)
|
Fintech
Foodtech
Real Estate
Security
Software
Telecommunications
Transportation
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$48 M
|
January 2021
|
|
Peterson Partners Fund VIII
|
Private Equity (PE)
Venture Capital (VC)
|
Fintech
Foodtech
Real Estate
Security
Software
Telecommunications
Transportation
|
Seed
Series A
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$200 M
|
March 2015
|
|
Peterson Partners Fund VI
|
Private Equity (PE)
|
Fintech
Foodtech
Real Estate
Security
Software
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$50 M
|
June 2011
|
|
Peterson Partners Growth-Equity Fund
|
Private Equity (PE)
|
Education
Financial Services
Fintech
Healthcare Services
Real Estate
SaaS
Security
Software
Energy
HealthTech
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$140 M
|
March 2013
|
|
Peterson Private Equity Fund III, L.P.
|
Private Equity (PE)
|
Business Services (B2B)
Healthcare Services
Industrial
SaaS
Software
Transportation
|
Series B
Late Stage (Series C+)
|
North America
|
$5-10 m
|
$105 M
|
May 2004
|
Contacts
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Title
Email
Social Networks
Investment-team contacts for Peterson Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Peterson Partners
Is Peterson Partners a venture capital or private equity firm?
Peterson Partners is a venture capital and private equity firm. It backs companies at Seed, Series A, Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Where is Peterson Partners located?
Peterson Partners is located in Salt Lake City, Utah, United States.
When was Peterson Partners founded?
Peterson Partners was founded in 1995.
What sectors and industries does Peterson Partners invest in?
Peterson Partners invests in companies and startups in Real Estate, IT Services, Healthcare Services, Foodtech, Fintech, E-commerce/Marketplace, Education, Consumer Products, Business Services (B2B), Security, Software, Telecommunications, Transportation, Energy, Food and Beverage, Marketing and Advertising, Media and Entertainment, Financial Services, SaaS, HealthTech, Industrial.
What is Peterson Partners geographical focus of investments?
Peterson Partners invests in companies and startups in North America, South America.
At what stages of companies and startups does Peterson Partners typically invest in?
Peterson Partners invests in companies and startups at Seed, Series A, Series B, Late Stage (Series C+).
What is the usual amount of Peterson Partners investment?
Peterson Partners usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Peterson Partners?
Peterson Partners has around $2 100m assets under management.
When was Peterson Partners last fund created?
Peterson Partners last fund was created/launched in 2024-05-21
What are the contacts of Peterson Partners?
Peterson Partners can be reached through its website petersonpartners.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Peterson Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Peterson Partners data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Peterson Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Peterson Partners profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.