Swander Pace Capital

General contacts

Investor type

PE / VC

Founded

1996

AUM

$2 000 M

Location

San Francisco, California, United States

Investment Ticket

$10-50 m

Investment Stage

Pre-seed Seed Series B Late Stage (Series C+)

Region of investment

North America Europe

Investor profile last updated: 16 August, 2026

Profile

Swander Pace Capital is a private equity firm based in the United States, focusing primarily on partnerships with family- and founder-led businesses in the consumer staples sector. Since its founding in 1996, the firm has dedicated its resources to the food & beverage and health & wellness industries. With over 30 years of experience, they have built a strong network within these industries and adhere to best practices for long-term success. The team's collaborative ethos and deep respect for legacy businesses set them apart, fostering robust partnerships with their portfolio companies.

Swander Pace Capital invests across the value chain, covering brands, branded manufacturing, private label, and contract manufacturing. The typical investment size falls within the range of $10-50 million, concentrating their efforts on middle-market companies. Geographically, they operate primarily within North America. They manage total assets under management (AUM) of $2 billion, raised through seven distinct funds.

Notable portfolio companies include Purely Elizabeth - a health-focused snack company, Voortman Bakery - known for baked goods, Merrick Pet Products - a premium pet food provider, Fine Choice Foods - Asian-inspired appetizers, and Applegate - organic and natural deli meats. These investments reflect their commitment to scaling businesses while preserving their unique identities in the market.

Industry

Consumer Products Fashion/Beauty Food and Beverage Foodtech Marketing and Advertising Sports/SportsTech Consumer Services (B2C) Healthcare Services Industrial

Swander Pace Capital Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
SPC Partners VI, L.P.	Private Equity (PE)	Consumer Products Consumer Services (B2C) Fashion/Beauty Food and Beverage Foodtech Healthcare Services Industrial	Series B Late Stage (Series C+)	North America	$5-10 m	$510 M	September 2016

Contacts

Name

Title

Social Networks

Amy Li Vice President

Vice President

a•••@•••

Karl Stafford Vice President

Vice President

k•••@•••

Upgrade to see contacts

mFcgbCldJqa4KLVh mFcgbCldJqa4KLVh

mFcgbCldJqa4KLVh

[email protected]

mFcgbCldJqa4KLVh mFcgbCldJqa4KLVh

mFcgbCldJqa4KLVh

[email protected]

mFcgbCldJqa4KLVh mFcgbCldJqa4KLVh

mFcgbCldJqa4KLVh

[email protected]

Investment-team contacts for Swander Pace Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.

Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Swander Pace Capital

Is Swander Pace Capital a venture capital or private equity firm?

Swander Pace Capital is a venture capital and private equity firm. It backs companies at Pre-seed, Seed, Series B and Late Stage (Series C+), writing tickets of $10-50 m.

Where is Swander Pace Capital located?

Swander Pace Capital is located in San Francisco, California, United States.

When was Swander Pace Capital founded?

Swander Pace Capital was founded in 1996.

What sectors and industries does Swander Pace Capital invest in?

Swander Pace Capital invests in companies and startups in Consumer Products, Fashion/Beauty, Food and Beverage, Foodtech, Marketing and Advertising, Sports/SportsTech, Consumer Services (B2C), Healthcare Services, Industrial.

What is Swander Pace Capital geographical focus of investments?

Swander Pace Capital invests in companies and startups in North America, Europe.

At what stages of companies and startups does Swander Pace Capital typically invest in?

Swander Pace Capital invests in companies and startups at Pre-seed, Seed, Series B, Late Stage (Series C+).

What is the usual amount of Swander Pace Capital investment?

Swander Pace Capital usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Swander Pace Capital?

Swander Pace Capital has around $2 000m assets under management.

When was Swander Pace Capital last fund created?

Swander Pace Capital last fund was created/launched in 2016-09-07

What are the contacts of Swander Pace Capital?

Swander Pace Capital can be reached through its website spcap.com and its LinkedIn page. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Swander Pace Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Swander Pace Capital data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Swander Pace Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Swander Pace Capital profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.