Saudi Entertainment Ventures “SEVEN” is the execution and investment arm of the Public Investment Fund “PIF” of Saudi Arabia in the entertainment sector. Through its role as an investor, developer, and operator of various Entertainment offerings Kingdom-wide, SEVEN aims to be the leader of an entertainment ecosystem in Saudi Arabia, facilitating the presence of both international & local brands and unlocking the entertainment sector across Saudi Arabia with a mission to become the national entertainment champion. SEVEN seeks to enhance the quality of life of Saudi nationals and residents and meet their recreational expectations and needs with a wide number of entertainment projects that are planned to take place in the next 8 years
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