SportsTech is the intersection of sports and technology, i.e., when technology is used to create a solution that helps athletes and general public to improve the way they exercise (e.g. performance coaching, sports wearables, smart connected strength training equipment, tracking and navigations solutions, concussion monitoring, personalized nutrition), or changes the way they compete. SportsTech startups may use AI, IoT, computer vision and machine learning technology to generate in-deep real time video and data analytics. Furthermore, SportsTech includes new ways of engaging sports fans, such as e-sports.