FoodTech refers to technology used to disrupt how people consume food. FoodTech startups are mainly focused on food automation (e-grocery, online food delivery services, meal kits / food subscription services, online apps for finding and booking restaurants, foodservice and delivery robotics, dark/cloud kitchens) or improving quality of food for a better future (smart and personalized nutrition solutions, direct-to-consumer healthy/innovative food producers, urban farms, alternative proteins, etc.). The latter may also refer to AgriTech and sometimes called as AgriFoodTech.