Key takeaways
- The short answer: PitchBook does not publish prices. Buyers report about $12,000–$13,500 a year for one seat, and the median contract in Vendr's data is about $31,750 a year.
- How it is priced: by the number of licensed users, with custom deals for large enterprises, boutique firms and startups, according to PitchBook's owner Morningstar.
- The range: contracts in Vendr's data run from $20,000 to $122,500 a year. Three seats were reported at $18,000–$24,000 a year.
- Free trial: there is no self-serve trial. You request one on PitchBook's site, and a sales rep books a call first.
- What PitchBook earns: $671.8M in 2025 from 113,451 licensed users, about $5,900 per user across all its products.
- Cheaper options: Crunchbase Pro costs $49 a month on a yearly plan. Private Equity List Pro costs $99 a month on a yearly plan and includes investor contacts and MCP access.
How much PitchBook costs in 2026
List price: there is none. Every buyer goes through sales, and the price is set deal by deal.
One seat: customer reports collected by Failory range from $12,000 to $13,500 a year.
Small team: three seats were reported at $18,000 to $24,000 a year. One buyer got $20,000 a year for a two-year commitment after a first quote of $25,000.
Typical contract: Vendr's anonymised contract data puts the median at about $31,750 a year, with deals from $20,000 to $122,500 (FundedIQ, checked 22 August 2026).
Minimums and term: one buyer was quoted $7,000 per seat with a five-seat minimum. Only annual licences are offered.
| Team size | Reported cost a year | Source |
|---|---|---|
| 1 seat | $12,000–$13,500 | Failory, customer reports |
| 2 seats | $18,000 | Failory, customer reports |
| 3 seats | $18,000–$24,000 | Failory, customer reports |
| 5 seats | from $35,000 (5 × $7,000) | Failory, customer reports |
| Any contract | median ~$31,750; range $20,000–$122,500 | FundedIQ, Vendr contract data |
What PitchBook's own numbers say: about $5,900 per user
Pricing model: Morningstar's 2025 annual report says PitchBook pricing is "primarily based on the number of licensed users", with custom pricing for large enterprises, boutique firms and startup clients. The API and data feeds are priced by data volume; see PitchBook and Crunchbase API pricing.
Users and clients: 113,451 licensed users and about 10,200 client accounts at the end of 2025, so roughly 11 users per account.
Revenue: $671.8M in 2025, up 8.6% on 2024 (Morningstar results).
What that means: PitchBook earned about $5,900 per user and $66,000 per client account on average, data feeds included. Large firms buying many seats pay far less per seat than a small team quoted $12,000 for one.
Renewals: the revenue renewal rate fell to 103% in 2025 from 108% in 2024, with more churn among smaller corporate clients.
What drives the price of a PitchBook licence
Seats: the main driver. Each user is a licence, and volume brings the per-seat price down.
Firm type: PitchBook prices enterprises, boutiques and startups differently.
Data and add-ons: the Excel plug-in, API access, custom exports and premium support can cost extra, according to the contract data summarised by FundedIQ.
Direct data: feeds and the API are priced by data volume, refresh frequency and technical specifications.
Term: licences are annual. A longer commitment lowered one reported quote by a fifth.
PitchBook free trial and free access
Trial: there is no trial you can start yourself. You request one on PitchBook's site, and a sales rep contacts you to book a call first (Failory). Buying a licence also goes through that call.
Free plans elsewhere: Crunchbase has a free account with about 11 profile views a month (ZoomInfo). Tracxn Lite is free for personal use with limits (Round Funded). Private Equity List Basic is free, with one page of results and no contacts.
PitchBook vs cheaper alternatives
 Private Equity List Pro, yearly | |
|---|---|
 PitchBook, 1 seat | |
| PitchBook, median contract | |
 Preqin, median contract |
Source: Failory, Vendr via FundedIQ, Vendr, privateequitylist.com/pricing; checked 31 October 2026
| Platform | Starting price | Billing | Free option | Investor contacts | API |
|---|---|---|---|---|---|
| Private Equity List | $99 a month (Pro, yearly) or $129 monthly | Monthly, yearly or $1,799 lifetime | Basic plan | Yes | Pro Max, $399 a month |
 Crunchbase | $49 a month (Pro, yearly) or $99 monthly | Monthly or yearly | Free account, Pro trial | Not a core feature | Enterprise |
 Dealroom | €250 per seat a month at 10 seats; 3-seat minimum | Yearly, upfront | 3-day trial | Business email credits on Premium Plus | Add-on, priced by calls |
 Tracxn | Lite free; Premium on request | Through sales | Lite | — | Data packs |
| Preqin | Not published; median $49,334 a year | Yearly | — | — | Enterprise |
| PitchBook | Not published; ~$12,000 a seat, ~$31,750 median contract | Yearly | Trial on request | Yes | Direct data, by volume |
 CB Insights | Not published | Yearly | — | — | Enterprise |
 S&P Capital IQ Pro | Not published | Yearly | — | — | Enterprise |
Sources: Dealroom pricing, Vendr on Preqin, ZoomInfo on Crunchbase, Round Funded on Tracxn. A dash means the vendor does not publish it or it is not a core feature.
More detail: each platform is compared feature by feature in our guide to investor databases. For a shortlist of PitchBook alternatives and Crunchbase alternatives, see the comparison pages.
When PitchBook is worth the money
Worth it: research, valuation and LP work that needs deals, funds, returns and contacts in one licence, at a firm that already budgets five figures. Buying many seats brings the per-seat price down.
Not worth it: when the job is a list of investors to pitch or buyers for a sale. Then most of the licence pays for deal and valuation data you will not open.
In between: a founder raising a round or an adviser running a few mandates a year usually needs investor profiles and team contacts, which cost $99–$249 a month on Private Equity List.
How to get a better price on PitchBook
Start small: license the seats you need now. Adding users later is easier than cutting them at renewal.
Commit longer: a two-year term cut one reported quote from $25,000 to $20,000 a year.
Drop add-ons: leave out the API, the Excel plug-in or extra modules unless your team will use them.
Compare first: get one quote from a cheaper platform before the PitchBook call, so you know what investor data alone costs.
Data and methodology
PitchBook prices: PitchBook publishes none. Figures come from Vendr's anonymised contract data, as summarised by FundedIQ (checked 22 August 2026), and from customer reports collected by Failory (2024). They are what buyers paid, not list prices.
PitchBook's own numbers: users, client accounts, revenue and renewal rate come from Morningstar's 2025 annual report (10-K) and its 2025 results. Revenue per user is our division of 2025 revenue by licensed users and includes data feeds.
Other platforms: prices from each vendor's pricing page or the third-party sources linked above, checked 31 October 2026. Prices in euros are not converted.
Private Equity List: prices from privateequitylist.com/pricing on 31 October 2026.
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